30 Acres of Development Land on Hwy 124 in Lawrenceville, GA
956 Scenic Highway is a 30.31-acre development site on one of Gwinnett County’s busiest roads. The property sits on Hwy 124 in Lawrenceville with over 1,200 feet of road frontage and more than 40,000 vehicles passing by every day.
You don’t see parcels this size with this much frontage come up often in this market. Here’s what makes this site worth a closer look.
| Property Detail | |
|---|---|
| Address | 956 Scenic Highway North, Lawrenceville, GA 30045 |
| Sale Price | $6,000,000 |
| Lot Size | 30.31 Acres |
| Road Frontage | 1,200+ feet on Scenic Highway (Hwy 124) |
| Traffic Count | 40,000+ vehicles per day (GA DOT) |
| Zoning | R100 (potential to annex into City of Lawrenceville) |
| Utilities | Sewer available |
| School Districts | Starling Elementary, Couch Middle, Grayson High School |
| County | Gwinnett County, GA |
The land is a mix of open pasture and wooded area. Sewer is already available to the site — a significant factor for any development plan, since running new sewer lines adds both time and cost to a project.
The current zoning is R100. There’s also potential to annex into the City of Lawrenceville, which could open up additional development options depending on the buyer’s intended use.
Why This Location Works
The Hwy 124 corridor near Sugarloaf Parkway is well-built-out with national retail. A short drive from the property, you’ll find Walmart, Home Depot, Sam’s Club, Hobby Lobby, Target, Lowe’s, Best Buy, ALDI, Sprouts, and Chick-fil-A, among others.
Why does that matter? Two reasons. First, it tells you the demand is already proven in this area. National retailers invest heavily in market research before choosing a location — if they picked this corridor, the numbers backed it up. Second, those anchors bring steady daily traffic to the road, which benefits any new development nearby.
The site sits across from Alexander Park and near the Gwinnett County Fairgrounds. Downtown Lawrenceville is a short drive north. Hwy 316 and I-85 are both close by, linking the site to the rest of metro Atlanta.
The Numbers Behind the Location
| 1 Mile | 3 Miles | 5 Miles | |
|---|---|---|---|
| Total Population | 9,854 | 77,469 | 200,180 |
| Total Households | 3,145 | 24,840 | 64,070 |
| Average HH Income | $120,234 | $115,288 | $107,823 |
| Average House Value | $425,923 | $415,883 | $382,884 |
| Average Age | 40 | 39 | 38 |
Source: AlphaMap
More than 200,000 people live within five miles — that’s a large, established residential base. Average household income within a mile tops $120,000, and it stays above $107,000 even at the five-mile radius. Average home values range from $383K to $426K depending on proximity.
Those demographics support a wide range of development types, from residential subdivisions to neighborhood retail to mixed-use projects.
What Could You Build Here?
At 30+ contiguous acres, this site gives buyers something that’s hard to find in Gwinnett County’s infill market: scale. Most available lots on this corridor are much smaller, which limits what you can build. This property gives you the room to plan something substantial.
Sewer is in place. You’ve got 1,200 feet of direct road frontage. A developer doesn’t have to start from scratch on infrastructure here, which reduces both timeline and upfront costs.
Traffic and Visibility
GA DOT records show over 40,000 vehicles per day on this stretch of Hwy 124. That’s one of the higher counts you’ll find on a non-interstate road in Gwinnett County. With 1,200+ feet of frontage, the site has strong visibility from both directions along a long stretch of the corridor.
For any use that depends on being seen — retail, medical offices, service businesses — that kind of road presence is hard to find. For residential development, the traffic count tells future buyers and renters what they want to hear: this is a well-connected location close to everything they need.
Property Details
956 Scenic Highway North, Lawrenceville, GA 30045
30.31 Acres | $6,000,000 | Gwinnett County
If you’re looking at land in Gwinnett County, this is a site worth seeing in person. The size, the frontage, the traffic, and the existing sewer don’t come together in one package very often.
Contact Brian Elrod, CCIM
Phone: 678-859-6110
Email: brian@naielrod.com
Link for Property Website
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